There has been so much excitement surrounding the premier of the new Rolls-Royce Wraith that I absolutely had to blog about it this week. As the world of luxury cars expands, the true kings of it will continuously strive to stay on top of their game. Providing consumers with the most luxurious cars is what Rolls-Royce is all about. Truly, they have claimed their spot once again at the top of the ladder with The Wraith.
The Rolls-Royce Wraith
The Wraith was first announced in January of this year and touted as the “car Charles Rolls would choose to drive”. In fact, the automotive pioneer was the inspiration behind this new automotive triumph. Rolls-Royce has always had rather fantastic names for its cars. Silver Ghost, Phantom, Ghost, and now The Wraith will continue that tradition into the next few years. After releasing the legendary Ghost model in 2010, Rolls-Royce decided that they simply could not stop improving their already phenomenal automobiles. Award winning Serbian designer Pavle Trpinac was tapped to design the chassis and the brains at RR began to conceive what was to be their most luxurious, and fastest, car to date.
The Wraith was unveiled at the Geneva Auto Show this past March to an absolutely thrilled crowd of enthusiasts and industry professionals. It takes it’s name from the original Rolls-Royce Wraith, produced between 1938 and 1939. Only 492 original Wraiths were ever made. The new version will surely be available to more people than that. The new Wraith features a 6.6 litre twin-turbo V12 engine with 624 hp. It can go from 0-60mph in 4.4 seconds, .3 seconds faster than it’s Ghost predecessor. Compared to the Ghost, The Wraith also has a shorter wheel base and improved suspension, making it the ultimate road ride.
Another truly unique feature put into The Wraith is the Satellite Data Transmission. This system pinpoints the car’s location from space, continuously. It can see upcoming turns and shift accordingly, always putting the driver in the right gear for the right setting. No more guessing when it comes to down-shifting, the Wraith does it for you, effectively utilizing every part of it’s incredible engine.
The interior of The Wraith is nothing short of mesmerizing. It bears all the beautiful luxury that one would expect from a Rolls-Royce, yet has added features that propel its quality past other brands. The “Starlight headliner” makes the interior roof look like a starry night sky by placing tiny fiber-optic lights into the upholstery. The car doors are traditional trademarked powered RR coach doors. A whole host of new technological features transform the Wraith into a virtual electronic extension of the driver. To the driver’s right hand side is a rotary controller that harnesses the power of the entire entertainment system. The driver also never has to take their eyes off the road, as the Wraith’s steering wheel has push-button voice command technology built into it.
The Wraith is such an incredible accomplishment for Rolls-Royce in both luxury and speed. I can’t wait to see how they improve on it over the next few years and what that leads to. More importantly, I can’t wait to hear what they name their next car.
It is also worth noting that there was recent speculation Rolls-Royce would expand their current factory to comfortably accommodate production of the Wraith. Just about all RR cars are hand built at their Goodwood factory in Westhampnett, England. While the factory currently produces around 3000 cars a year, the Wraith is sure to push that number up close to 5000. However, the Rolls-Royce factory is located in a conservation area and thus will never be able to expand.
Links to blogs about the Rolls-Royce Wraith
By Jeanne Longhorne
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